What written content should be on your business website?
- Rachel Roussell
- Oct 10
- 1 min read
Updated: Oct 16
Your business website is your 24/7 sales representative for your business. It should be easy to navigate with good design and branding, with a mobile variant.
Your website should answer questions a potential customer may have. It should be persuasive, helpful, simple, and solve people’s problems. It can be unique, creative, and different, and it should be an ongoing project and not sit stagnant in the background, potentially being forgotten by search engines.
What pages should you have on your website?
The most important pages on your business website are:
Homepage
About us
Services/products
Customer testimonials
Contact page
Terms & Conditions
Privacy policy
Further pages could include:
A blog page
Job vacancy page
Images of employees with bios
A catalogue
Case studies
Links that could be included are:
Social media platforms
Vlogs
PDFs
Podcasts
Special offers
Contact details should be clearly displayed with CTAs (call-to-action) on relevant pages.
If you’re not sure what content to have on your website, take a look at the websites of other businesses in your industry.
You can design your own website using a platform or use a creative agency to build your website.
According to Techradar (October 2025), the top website builder platforms are:
WIX
Hoshinger
Squarespace
Shopify
Godaddy
Hubspot
Blue host
Duda
Elementor
Big commerce
Weeby
Read more...
Writing for your business.
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Do you need help with your website content? I can help.
07800887857 or rachel.roussell@gmail.com
