What is a newsletter?
- Rachel Roussell
- Oct 10
- 2 min read
Updated: Oct 16
Newsletters...
We’re not talking about the one that we used to slip into our Christmas cards each year for friends and family.
Email or online newsletters offer readers your most interesting content, full of relevant information and unique perspectives, in a friendly, approachable, and personable manner. Sending newsletters helps to build brand awareness and establish your brand.
What should you do if you want to send a newsletter?
If you don’t already have a newsletter template, Forbes has published a list of the best newsletter templates available (October 2025).
Brevo
Klaviyo
Campaigner
Hubspot
Omnisend
Moosend
Mailchimp
They are marketing platforms for email marketing, audience management, automation, and digital advertising.
Ready to send a newsletter?
Firstly, ask yourself, ‘Do I need to send a newsletter?’. Creating a newsletter and collecting subscribers can be time-consuming. Of course, there are benefits from doing it, but is your energy best spent elsewhere?
If you're sure, here's what to do...
Once you have chosen your newsletter platform, it’s time to think about your content. An array of content that can include written text, links, videos, podcasts, vlogs, and other forms of communication.
Top tips:
Look at other examples of newsletters. What do you like about the layout and choice of images, for example?
Make the content 90% educational, 10% promotional
Use creative subject lines for the email
Keep the design and copy minimal
Make sure you use alt text in your images
Make it easy for people to unsubscribe
Test and test again
Use analytics to see what content is popular
If you want to do some testing, try the same newsletter with a different title. See which title got the most clicks
What is a ‘click’ in a newsletter? The click refers to the recipient of the newsletter interacting with a link or image in the email.
How do you get subscribers for your newsletter? You can promote a newsletter across multiple social media channels and also have a sign-up form on your website.
Read more...
Writing for your business.
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Need help with newsletter content? I can help.
07800887857 or rachel.roussell@gmail.com
