What is an email campaign?
- Rachel Roussell
- Oct 10
- 1 min read
An email campaign is a powerful tool for reaching your audience through a planned series of emails. By targeting specific contacts, you can effectively achieve your marketing goals and share important news.
An email campaign is a series of automated, coordinated emails sent to a defined group, usually for a marketing goal or to share news.
Here are some great examples: The best 29 Email Marketing campaigns according to WIX.
According to Forbes (October 2025), these are the best email marketing platforms:
Brevo
Hubspot
Klaviyo
Omnisend
Campaigner
Moosend
Kit
How to do an email campaign:
Know what you want to share and make it worthwhile
Choose a platform that suits your needs. Avoid paying for features you won't use
Build a list of email recipients and choose a software that is compatible with the email campaign platform you have chosen. You can use an advanced automated platform that can predict the best time to send and send follow-ups
Use reports and analytics to see the click-through rate and conversions. Try a bit of A/B testing to see which email subject titles get more clicks
Have an understanding of data protection and email campaigns
Find what works for you and your business
Read more...
What is a blog?
What is a press release?
Writing for your business.
Do you need help with content for your email campaign? Let me know.
07800887857 or rachel.roussell@gmail.com
