Welcome
Hi, I'm Rachel.
I'm an experienced copywriter enhanced by modern AI Innovation.
Combining over a decade of human creativity with forward-thinking content strategy designed for today’s digital landscape, I help businesses communicate with clarity, personality, and purpose, creating content that connects with customers and leaves a lasting impression.
With more than 10 years of experience as a freelance copywriter, I craft engaging, SEO-optimised content for businesses and individuals across a wide range of industries.
Whether you have a fully formed vision or just the beginnings of an idea, I can turn your message into compelling copy that resonates with your audience. From website content and blog articles to brand messaging and business communications, I specialise in transforming complex topics into clear, human-centred content that informs, engages, and inspires action.
I create, refine, repurpose, and review content with precision and creativity, and I’m never short of words.
I have been on a life journey built on curiosity and creativity, which has always shaped my career path. After leaving school, I pursued opportunities in dance, fitness, and interior design before moving into teaching, where my passion for writing truly began.
Later, while working at a marketing agency, I developed my expertise as a content creator and social media coordinator, which strengthened my understanding of branding, audience engagement, and digital communication.
For the past decade, freelance copywriting has allowed me to combine strategy, creativity, and storytelling to help businesses strengthen their voice and achieve their goals.
Beyond the writing, I am an enthusiastic hiker. I've enjoyed the views from many mountains, including Scafell, Striding Edge, Helvellyn, the Old Man of Coniston, Skiddaw, Mount Snowdon, and many more.
Let’s work together. If your business needs standout website copy, engaging blog content, or professionally crafted business writing, I’d love to help.
Email: rachel.roussell@gmail.comPhone: 07800 887857 Connect on LinkedIn
Rachel Roussell