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  • Writer's pictureRachel Roussell

What is a vlog?

Vlogging is a great way to build your brand awareness. Have a go, it’s a cool way to promote your business.

The future is video...

What is a vlog?

A vlog is a blog in video form. You talk about a topic in front of the camera and then you share it, it can open up a whole new world of opportunities.

Here is an my vlog on vlogging here.

Why should you vlog?

  • The future is video!

  • Having a vlog or blog on your website is an excellent way to add value to your customers and to help with SEO

  • It is a great social media asset - vlogging or blogging is ideal to help build your brand awareness

  • More and more people will be doing it, so you should do it too!

Why should you put vlogs on your social media platforms?

Sharing your vlogs on social media platforms is very beneficial, it provides new opportunities and people from all over the world can find you, 24hrs a day.

Choose platforms relevant to your industry and join communities where you can share your valuable vlogs. Obvious platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest are a great start.

Unfortunately some social media platforms are making it more difficult for us to reach our potential customers. Algorithms change on a regular basis and sometimes we don’t know what changes are happening until way down the line. What we do know is images and video are the future and social networks such as Facebook look favourably upon video posts - especially live video - so get vlogging.

Upload your vlogs on different platforms such as YouTube, reddit and Vimeo.

And one more thing...

Why should you vlog?

If you think about it, most people prefer to watch the news rather than read it and it’s good to put a face to your brand - revealing a human side to your business. Be brave, turn on that camera and reveal to the world what you and your business can do for them.

Vlogging tips...

  • Have a goal and an outline of what you want to achieve

  • Remember, it doesn't need to be perfect - be real

  • Do your research. Take a look at other vlogs to get ideas and pick up tips

  • What are the current trends and who is successful at vlogging?

  • Use a smartphone, iPad or a camera such as the Canon Powershot G7X Mark II. Find out about the best vlogging cameras for 2019 here

  • Making use of a tripod is good if you haven’t got a steady hand

  • You can use video software to do editing for a more professional presentation

  • Think about your background, lighting and noise level, do you need a microphone?

  • Try to get a balance, don’t make the vlog too long or too short

  • Introduce yourself at the beginning of the vlog, who are you and what are you doing?

  • Be yourself, show your personality

  • Use a good thumbnail for the vlog article

  • Give people a reason to return to your vlogs or some kind of CTA if relevant

  • Think about scheduling

  • Create a YouTube channel with a logo and a great banner image

  • Use links to other relevant sites in your video description on YouTube or whatever platforms you upload your vlog to

  • Ask for feedback

  • Like other people’s vlogs and you can always ask to be a guest vlogger or blogger for someone else

When vlogging for the first time, you may feel a bit self-conscious and rigid or do the same thing 20 times and hate watching yourself on video and not want to use any of what you’ve done. That's normal. As they say… practice makes perfect - well, you may never be perfect and who wants to be?

Here are some of my vlogs that I have done in the past...

Joining the gym at 50 and thong knickers. See it!

Multiple Sclerosis. Watch it.

Varicose veins. Take a look.

Are you a mummy juice drinker or empty nester? See it!

Men's mental health - living with my manic mind. Watch it.

Loss of a pet. Take a look.

Check out these fab vloggers and have a go yourself.

Do you have any tips? Get in touch and share - we love feedback.

I am a Content Writer and Marketer with years of experience in the B2B and B2C sector, I offer content writing services to all industries.

Contact me today for more information: call 07800887857.


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