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  • Writer's pictureRachel Roussell

What is she going on about?

It can be a bit daunting when you bring your business to life online. Here is an A-Z guide of relevant words or phrases that you might hear me say when we talk about my business writing services. You will already know and understand the majority of words but I have included very useful links to relevant information for tips and tricks. #helpinghand


About page

The 'About' or 'About us' page on a website should include a longer description of who you are or about a company. This is where you can describe your ethos and or the history of you or the business. The best ‘About’ page examples.

A/B testing

A/B testing is also known as 'split testing'. It is a method of comparing two versions of content on a web page, email or blog title for example to determine which one performs better. Find out more about A/B testing.

Advertise online

You can advertise your business online by doing such things as having a website or running ads, 'Google Ads' for example. 15 ways to promote and advertise online.


Website analytics are the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Best website analytic tools.

Articles on a website

Articles on a website are a piece of writing written for a large audience and normally published on a website’s 'Blog' or 'News page'. Not sure what to blog about for your business?


Bing Ads

When advertising online one option is Bing Ads which are similar to Google Ads, Bing and Google are search engines. Bing Ads v Google Ads.

Bio on a website

A company or person should tell customers what they want them to know about their brand. A bio is normally on the 'About' page of a website. How to write a bio.

Blog page/site

A 'Blog page' is on a website much like a supplement in a newspaper, a 'Blog site' is free-standing, not necessarily attached to a website. It is somewhere to share more useful information such as news updates, history and facts which also become a shareable social media asset and great for SEO. Please take a look at the selection of articles on my blog.


Brainstorming is a creative way to involve others to gather information. Where efforts are made to find a conclusion for a specific problem for example. 8 brainstorming techniques.

Brand awareness

Brand awareness is the extent to which customers can recall or recognize a brand under different conditions. How to create strong brand awareness.


A brief given to a copywriter or web designer is normally a list of requirements and information from a customer to achieve a goal. How to write the perfect website brief.


A company brochure is a print, PDF or online publication used to highlight a company's benefits, products and services for customers. 14 ways to make your sales brochure effective.

Business quotes

Here is some useful information about how to write business quotes. How to write a quote for a service job.


Business-to-Business is a situation where one business makes a commercial transaction with another. Which B2B marketing trends will rule 2022?


Business-to-Consumer refers to selling products directly to customers not involving any third-party retailers. Top five B2C trends for 2022.


Character count

The character count is simply that, the number of characters in words, sentences or a piece of content. Social media posts character counts.

Contact page

Every business website should display a clear way for customers to contact the company. One way it can be done is through a 'Contact' page. How to create the perfect contact page.

Content creation

Content creation is simply creating content. In business, content creation can be for the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. 6 things to keep in mind when creating content for your website.

Content schedule/content calendar

An editorial calendar, or publishing schedule, is used by bloggers, publishers, businesses, and groups to control the publication of content across different media. How to create a content calendar.

Content strategy

A content strategy is the planning, development, and management of content. How to create a content strategy in 7 steps.


Businesses can ask people to contribute content to their website or blog for example. How to find guest writers for your blog.


Copyright is a type of intellectual property that gives its owner the exclusive right to copy and distribute creative work. International copyright law.

Copywriters and Content Writers

Copywriting is the act or occupation of writing the text for advertising or other forms of marketing and storytelling. What's the difference between a Copywriter and a Content Writer?


A crawler is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for web indexing. Web crawlers and how do they work?


Call to action (CTA) is a marketing term to prompt an immediate response or encourage an immediate sale. Call to action examples.


Data protection


Statistical data relating to the population and particular groups within it. What are demographics?

Direct mail

Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing is the delivery of advertising material to recipients of postal mail. Ever wondered what mail could do for your brand?


A working draft (sometimes called a draft document) is a type of technical report that is a work in progress, a preliminary form of a possible future document. How to add a watermark to a draft document.



Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. 7 editing tips.

Email campaigns

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. How to run a successful email campaign.

Evergreen content

Within the context of journalism and broadcasting, evergreen content is content that is not time-sensitive. What is it and why does it matter?


Facebook Ads

Facebook Ads are paid messages that businesses place on the platform, similar to Bing or Google Ads. It's a paid ad that lets you target a particular demographic, and you can be as specific or as broad as you'd like. How to create an ad on Facebook.

Fresh content

Search engines such as Google and Bing love fresh content, it gives them a reason to revisit your website and helps with search engine optimisation (SEO). Read the Google starter guide for SEO.



The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. Find out more about the GDPR.

Does the GDPR still apply now we are no longer part of the EU? Yes at the moment (February 2022).

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Find out more about Google Ads.

Google Alerts

Google Alerts is a content change detection and notification service, offered by the search engine company Google. Find out more about Google Alerts.

Google Console

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites. Find out more about Google Console.

Google docs

Google docs is an online word processor included as part of the free, web-based Google docs editors suite offered by Google. How to use Google docs.

Google My Business

You can use a Google My Business Profile on Google to update customers with important information such as new operating hours, publishing other relevant information or articles for example. It is also a place where customers can review your services or business service. Find out about Google My Business.


Grammarly is a cloud-based writing assistant.



A hashtag is a metadata tag that is prefaced by the hash symbol, #. Hashtags are used on microblogging and photo-sharing services such as Twitter, Instagram and Facebook for example as a form of user-generated tagging that enables cross-referencing of content. When to use a hashtag.


A heading should use a mix of uppercase and lowercase letters, as appropriate. It should be content appropriate and can be factual or creative. Title and meta description character count.


The 'Homepage' on a website will likely be the first page your visitors see. It should be compelling enough to catch their attention and entice them to view the rest of your website. 12 critical elements every website homepage must-have.


The hook is the essential line at the very beginning of written content that's going to capture your readers. 13 best hook sentence examples and tips for grabbing interest.


Hootsuite is a social media management platform. Find out more about Hootsuite.

Hot topics

How to guide



The ICO (Information Commissioner's Office) is the UK's independent body set up to uphold information rights. Find out more about the organisation and structure.

Inbound marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Find out more.


Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. What is an infographic?


Instagram is a popular photo-sharing app that lets you connect with friends, family, brands, celebrities, thought leaders and more. You can also run Instagram Ads.

Intro paragraph

The introductory paragraph, or opening paragraph, is the first paragraph of your written content. It introduces the main idea and captures the interest of your readers. How to write and introductory paragraph.


Job ads

A job ad is simply that, it's writing a job role ad built around a specific job role. Create a job ad.


Keywords and phrases

Keywords and phrases are words that are individual words and phrases typed into the search bar when someone uses a search tool like Google or Bing. How to do keyword research.


Key Performance Indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages. KPI guide.


Landing page

A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. 9 tips on how to create an effective landing page.


In a website, a hyperlink (or link) is an item like a word or button that points to another location. Link building techniques.


LinkedIn is an employment-oriented online service that operates via websites and mobile apps, primarily used for professional networking and career development. Join Linkedin.



Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. There are many ways to market a business, service or product. Read 8 steps to marketing your business.

Marketing plan

A marketing plan may be part of an overall business plan. A solid marketing plan is a foundation that goals may be achieved.

Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve sustainable competitive advantage. How to create a complete marketing strategy.

Marketing trends

A market trend is a perceived tendency to move in a particular direction over time. Top marketing trends to keep an eye on.


A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. What is a microblog and why do you need one?




Outbound marketing

Outbound marketing is a traditional method of marketing it includes activities such as trade shows, seminar series, and cold calling.


Persuasive writing

Persuasive writing intends to convince readers to believe in an idea or opinion and to do an action. Successful persuasive writing examples.


Plagiarism is the representation of another author's language, thoughts, ideas, or expressions as one's original work. What is plagiarism?


A podcast is an episodic series of digital audio files that a user can download to a personal device for easy listening. 11 business podcasts to check out.

Policy procedures

A policy procedure is a deliberate system of guidelines to guide decisions and achieve rational outcomes. How to create a policy procedure.


Press release

A press release is an official statement delivered to members of the news media to provide information. Press release template.

Privacy Policy

With data protection regulations becoming more stringent, a privacy policy is a must-have page on any website. How to write a Privacy Policy.

Product descriptions

A product description is the marketing copy that explains what a product is and why it's worth purchasing. Tips to inform and persuade your customers.


Proofreading is the reading of a copy of a publication to find and correct reproduction errors of text or art. The best proofreading and editing tips.

Ps of marketing

The 7Ps of marketing are Product, Price, Place, Promotion People, Process and Physical evidence. More information.


Quality score

A quality score is a diagnostic tool meant to give you a sense of how well your search engine ad quality compares to other advertisers. 7 ways to improve your quality score.

Questions & Answers (Q&As)

Question and answers on a website are an excellent method to help your potential customers make a buying decision. How to write a Q&A.


Recycled content

Sometimes it's good to reuse popular content. You can use your website or social media analytics to find out what people like reading. 12 content recycling ideas.


A content repository or content store is a database of digital content, like a library. The repository could contain content such as social media posts or blog articles. What is a content repository?


It's important to do your research whenever you publish or share information. Use Google Alerts for the latest updates on specific topics.



Return On Investment or return on costs is a ratio between net income and investment. A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments. Understanding return on investment.


SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. There are many ways to improve your SEO. Find out more.

Scan read

For whatever reason, sometimes, people don't have the time or don't want to take the time to read lengthy articles so they scan read picking up relevant points without reading content in great detail. How people read.


A 'Service' page on a business website is to showcase services provided by the business. There should be a summary of each thing offered and it’s important to include a clear description of what your customers can expect when choosing to use a service or product you sell. 7 tips for writing an effective service page.

Shareable asset

A shareable asset is a piece of information that is useful and worth sharing through emails or social media posts for example. What is a shareable asset?

Social media calendar

Creating a social media calendar is an ideal way to make sure you are sharing relevant information on your social media platforms at the most effective time. How to create a social media calendar - tips and templates.

Social media marketing

It's very difficult to use lots of different social media platforms if you haven't got a designated person or team in your business. The best thing to do if you are a small business is to decide what is the best platform or platforms for your business. Find out where your type of customers is on social media - LinkedIn, Instagram, Twitter or Facebook for example. Incorporating social media marketing into your business marketing plan is recommended. How do you do that? Building your social media marketing plan for 2022.

Social media platforms

There are so many social media platforms but here are the 7 Top Social Media sites you need to care about.

Special offers

Running a special offer campaign is a great way to draw attention to your brand. How to write a discount offer.

Step by step guide

If you have a process that your customers need to follow for a service or using a product, a step-by-step guide is an ideal piece of content for a website or instruction manual. 8 steps to help you create a guide.


A subheading is a heading given to a subsection of a piece of writing. What is a subheading?


Target audience

The target audience is your intended person or group of people that you want to reach. Your intended audience.

Terms and Conditions

Terms and Conditions are normally on a business website, it's a list of rules or guidelines. How to write a term and conditions for your website.


A testimonial is similar to a reference. It is information about a person, business, service or product and its performance. How to write a testimonial.


TikTok is a video-focused social networking service. Find out more about TikTok Ads.


The tone is the attitude in which you are writing. What is the tone in writing?


Twitter is an American microblogging and social networking service on which users post and interact with messages known as "Tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available. What is Twitter and how does it work? What are Twitter Ads?


URL check

A Uniform Resource Locator (URL) is otherwise known as a web address, it is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. What is a URL?


In marketing, the Unique Selling Proposition (USP) also called the unique selling point or the unique value proposition is the marketing strategy of informing customers about how one's brand or product is superior to its competitors. Identify your USP for your business.



A 'Vlog' is a video blog or video log. It is a form of blog for which the medium is video. What is a vlog?


Website content

A website should contain relevant information - informative, valuable and quality content. It can include images or videos and can have multiple pages. When creating the content for your website do your research, use a content writer if you aren't confident about your writing skills. You can use a web developer or create your own website. Does your website need a rewrite?

Website review

A website should be reviewed to make sure all the most up to date relevant information is there. Have your products or services changed for example? Links on a website should also be checked to make sure that you are not sending a potential customer to an error page. Read about my website review service.

When, where, why, who, how - are the 5 Ws of writing. It's an excellent process to use when creating content.

  • Who: Who is the story or information about - a person, business or service for example? Who is the target reader?

  • What: What is the main idea of the story or information? What is going on, what are you offering? What actions are needed?

  • Where: Where is the story or information located on a website page for example? Where can the information be used - online, direct mail or email campaigns?

  • When: When should the information be used?

  • Why: Why are you writing about the topic? Why should the reader care? What will they gain?


A white paper is a report or guide that informs readers concisely about a topic or issue and presents a philosophy. The aim is to help readers understand something, solve a problem, or make a decision. How to write a whitepaper.


Microsoft Word is a word processing software developed by Microsoft. Written content is normally supplied in a Word document or Google Doc. Understand more about Microsoft Word.

Word count

The word count in a piece of writing is exactly that, the number of words used. There are some limitations with a word or character count on certain social media posts or articles for example. Social media character count.

Writing style

There are different types of writing styles - technical, non-technical, creative or factual for example. Read more.



YouTube can also be used as a social media platform for Ads.

Are you ready for new content?

Contact me today.


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