When was the last time you looked at your business website?
Is it up to date, have your products or services changed, and when was the last time you added fresh content?
Business2Community.com recommends that you make changes to your business website 1-3 times a week for search engine optimisation (SEO) purposes to increase traffic to your website.
Note: They don't have to be big changes.
Use the Christmas break to spruce up your website getting it ready for 2023.
The last few weeks of December 2022 will be a great time to review your website and prepare it for the New Year. Or, even earlier if you need a website developer to do the changes. You should aim to make your website pages even more attractive to search engines. This process should be part of your business SEO campaign and your overall marketing plan.
What happens when you make a change to your website?
Every time you make changes to your website, search engines send out their crawlers to index your website pages and they will look at your website favourably if they find new, helpful, relevant valuable information. If they see quality content, the search engines will rate your business higher in search when someone wants more information about your type of services or products.
Getting traffic to your website is the best way to build brand awareness.
Why are changes to your website relevant for social media platforms?
Any changes to your website can be published on your social media platforms. Whether it is new information on a web page, the publication of a blog article or a special offer for example.
Note: Fresh content is a great social media asset.
Fresh content.
Fresh content is new information on your website. Copying other people’s content is a no, no. Your page listings can get dropped and delisted from search engines if you copy other people's content exactly. Cover relevant topics and write about them in your way and use references if you source information from another website.
Publishing blog articles on a website offers a business the opportunity to have more control over its brand's information. Blog articles can be used to promote, educate and give people a reason to keep returning to your website. The articles can include industry-related stories, more information about a product or service, infographics, videos, statistics, testimonials, recommendations, how-tos, recognition of awards and show a human side to a business to help a customer connect.
Tips:
Content marketing should be part of your overall marketing plan
Publish good quality easy to read content on your website
Keep it relevant and answer potential questions within the content to help your visitor make a buying decision
Create content that you can share on your social media platforms
Be aware of copyright on videos and images
Incorporate keywords and phrases
Don’t copy other people's content. Plagiarism is illegal
Recycle popular content
Use website analytics to find out what content is popular
Link to other pages on your website within your content
Create a content strategy and schedule
Create a social media schedule
Show a human side to your business
Employ a content creator if need be
Ask your employees for content ideas
Don’t publish content for the sake of it
Give a visitor a reason to return to your website
Look at what competitors are writing about
Ask other businesses to link to your website
Incorporate references for sources of information
Use spell check
Ask people what they want or their opinions and ideas
Respond wisely to any comments about your content on social media
Try new and unique ideas
Review your website pages or articles and make relevant changes
Check the links on your website
Repost content on social media platforms because people might miss it the first time around
Accept we all make mistakes sometimes and correct them
If you are not confident in writing, use a freelance copywriter. I can spend time with you to suggest content ideas and work alongside you to produce effective content. I can help you create a content strategy and schedule and make suggestions for how you can share your content on your social media platforms.
Note: Don’t let your website go stagnant. Make it easy for search engines and potential customers to find you online.
Contact me for more information about my services.
Email rachel.roussell@gmail.com or call 07800887857.
Reference:
https://www.business2community.com/content-marketing-tips/how-often-should-you-update-your-website-content-02261769