When you create your business website, write it for your audience. Answer buyer's questions, and solve their problems whether that be with a product or service. 

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Do you want a website and you're not sure where to start?

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• Do your research including looking at the websites of other companies in your industry

• Decide on your branding - your logo, colours,  design ideas and business values

• Choose the style and tone you want to put across to your readers

• Prepare a brief and seek advice from a web designer if you aren't confident to create your own website

• Employ the skills of a content writer or copywriter to help with written content

• Incorporate keywords and phrases for your industry and offerings in your content

• Be aware of and abide by data law protection (GDPR), plagiarism and copyright

• Use a clear call-to-action on the website with your contact details available through different channels

• Link your pages to other relevant pages on the website

• Incorporate a blog page to help with SEO and build credibility

• Highlight your USP (unique selling point) if you have one

• Join social media platforms and link them to your website to build brand awareness

• See where your competition is online, what directories should you register on and link them to your website

• When your website is up and running, check it, test it and review it

• Nurture your website and use your website analytics to find out what information is popular on your website and do more of it

• Keep your information up to date including products, services, contact information, statistics, costs etc...