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Your website is a 24/7 sales representative.

Website content

Having a website makes a business look more credible and professional. It establishes your business in the industry online and has so many benefits at a low cost. It attracts search engines and new customers and it's an opportunity to showcase your products and services.

Having a website encourages continued business success.

Your competition is online, you should be too.

**Laws, policies, guidelines, features, trends, algorithms and other important factors change on a regular basis, keep an eye out for changes and adapt accordingly.**

Open For Business

Make your business visible online.

When you create your business website, write it for your audience. Answer buyer's questions, and solve their problems whether that be with a product or service. 

Do you want a website and you're not sure where to start?

  • Do your research including looking at the websites of other companies in your industry

  • Decide on your branding - your logo, colours,  design ideas and business values

  • Choose the style and tone you want to put across to your readers

  • Prepare a brief and seek advice from a web designer if you aren't confident to create your own website

  • Employ the skills of a content writer or copywriter to help with written content

  • Incorporate keywords and phrases for your industry and offerings in your content

  • Be aware of and abide by data law protection (GDPR), plagiarism and copyright

  • Use a clear call-to-action on the website with your contact details available through different channels

  • Link your pages to other relevant pages on the website

  • Incorporate a blog page to help with SEO and build credibility

  • Highlight your USP (unique selling point) if you have one

  • Join social media platforms and link them to your website to build brand awareness

  • See where your competition is online, what directories should you register on and link them to your website

  • When your website is up and running, check it, test it and review it

  • Nurture your website and use your website analytics to find out what information is popular on your website and do more of it

  • Keep your information up to date including products, services, contact information, statistics, costs etc...

What pages should you have on your website?

The pages you choose for your website will be industry relevant. The following pages are essential:

  • Home page

  • Privacy Policy

  • Terms & Conditions

  • About

  • Services or products

  • Contact page or contact details should be easily attainable from the website

Other useful pages are:

  • Testimonials

  • Gallery

  • Blog

  • News

  • Job vacancies

  • History

  • Special offers

  • Awards

  • Other industry-relevant categories

  • Employee information, if appropriate

Links on your website should be or could be to any:

  • Business social media platforms

  • Relevant videos

  • Vlogs

  • Collaborations

  • Directories

  • Podcasts

  • Other business websites

It is important that your website has a mobile variant and you should own or purchase images you use. You can also ask for permission to use images and videos.

If you are unsure of anything, ask the experts. 

Wedding website
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