Q&As

Q: I have a website and want a blog page on it, what do I need to do?

A: Contact your web developer and ask them to add a blog page to your website.

Q: I created my own website on a platform how do I add a blog page?

A: Go to the 'help' section of the platform you have built your website on and they will tell you how to add a blog page.

Q: I need blog articles for my blog on my website, how do I do that?

A: You can either ask a content writer like me to create a blog article for you or you could write something yourself.

Q: How do I put a blog article on my website?

A: You can contact your web developer and ask them to do it for you but you can also ask your blog writer to create the article and put it on the website. If you built your website on a platform go to the 'help' section and they will tell you what to do.

Q: What do I do once I have a blog article on my website?

A: You can share the article on your social media platforms or you can send the link to the article in an email campaign. You can use the article in a newsletter and share it on your 'Google My Business' account.

Tell people about your blog articles and ask people to share them.

Q: How often should I put a blog article on my website?

A: It is up to you and what works best for your goals.  As a guide, I recommend if you are creating a new website that you make sure you have about 4 articles already on the blog page. If you already have a blog page, you could do 2-4 posts a month but some businesses do more. You can use your website analytics to see what your readers like on your blog page.

Q: How do I know what I should write about on my blog articles?

A: If you use a content writer you could ask them to do research and find out what people/potential customers are interested in at the moment. Trends, latest news, problem-solving, educational and insightful information and find out what your competitors are writing about.

When you know what you want to do, you can give your content writer a brief, that could be as simple as an article title or a skeleton for an article.

Q: I'm having a website designed and I need content for all the pages, can you help?

A: Yes, I can help you create quality and effective content for your website.

Q: I'm doing an email campaign and need content and a template filled in, can you help?

A: Yes, I am able to create email campaigns on whatever platform you use.

Q: I need a technical whitepaper, do you do those?

A: Yes, I have written whitepapers for customers.

Q: I need product descriptions, can you help?

A: Yes, I do product descriptions.

Q: I need to do a press release, can you help?

 

A: Yes, I can help create a press release.

Q: I want to enter a competition, do you do content for competitions?

A: Yes, you just need to give me the details to work with.

Q: What is a 'vlog'?

A: A vlog is a blog but on camera. A person speaks about a topic and the recording can go on a website or YouTube channel.

Q: Why do I need to put fresh content on my website?

A: There are many reasons why it is recommended that you put fresh content on your website on a regular basis. SEO (search engine optimization) is one of them.

Search engines love new content on a website and it can help you build brand awareness and keep customers coming back for more. 

It's the same concept as a 'clothes shop' for example if the same stock is in the store and it never changes then eventually, people could lose interest in the shop. Whereas, if the shop adds new stock or changes the stock people will show more interest and visit on a regular basis. 

Q: Can you explain more about SEO?

A: Yes, SEO is about making your business easily accessible in the mad, big, loud world of online marketing - it's about making it easy for potential customers to find you online. 

The better you are at your SEO marketing the higher up in the search rankings you will go - you can do this organically or use paid ads such as Google Ads, Facebook Ads, Bing Ads etc... 

To give your business the best opportunity to do well in search engine rankings, you need to:

  • Have a website with quality and relevant information that answers customers questions

  • Have good content with key search words and phrases on your website

  • Have backlinks to your website

  • Keep fresh content moving on your website

  • Maintain your website, checking for broken links etc...

  • Use your social media platforms to share content on that links back to your website

  • Build relationships online, getting feedback from customers and asking them to leave good reviews on your website

  • Stay up to date with all online marketing changes - you don't want to miss out on updates, technical changes or new trends

Contact me today if you have any questions, I will be happy to explain all the different aspects of content writing, blogging, vlogging, website content, marketing etc... "It's good to talk."

Call 07800887857 or email rachel.roussell@gmail.com

Kind regards,

 

Rachel 

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Leighton Buzzard, Bedfordshire, United Kingdom - 07800887857 rachel.roussell@gmail.com

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