• Rachel Roussell

Words from a Content Writer - how to write a blog article


For blog sake, get content creative! What are you waiting for?


Don’t see the point in publishing blog articles on your website because you think nobody will read them? Think again. Search engines will visit your website and look at new content that you have published, so for blog sake, get content creative right now to help build your brand awareness. This article is one of a series, today you will learn how to create a blog article.

Here's a writing newsflash!


You don’t need to be a great writer or be a font of knowledge to be able to create effective blog articles for your business. You can create your own style - even defy the Oxford Dictionary, topic depending of course.


Start adding regular, valuable written content to your website. Understand more.

Blogging hurdles...


Perhaps you don't have a blog page on your business website and wouldn’t know where to start? If you have created your website you can simply add a blog page to it, for example, did you make your website using Wix.com? Here's how to add a blog.

If a web developer created your website, you need to ask the developer to create a blog page for you.


Fancy having a go at writing a blog article?

There are many considerations that I will cover in detail but let's start with the basics.

  • Think of a topic

  • Have a reason to write about it

  • Research the topic

  • Gather information and links

  • Create an outline for the article

  • Have a beginning, middle and end

  • Write an introduction and conclusion

  • Use titles, subtitles and hook lines

  • Add a call-to-action (CTA) at the end

  • Write something easy to read, not text heavy

Make it work for you...


A blog article can be technical or just informative, it can be in a diary format or a well structured written piece of work. On your blog page, you should create content that adds value to your readers, it’s a place where you can tell people and search engines so much more relevant information about you and your offerings. Find your writing groove and make blogging work for you.

Here's a hairy example...


Let’s say for example that you are a health company selling products and you have a blog page because you want to give readers even more reason to buy your products. You want to give search engines such as Google a nudge so they know you and your website are still there and worth visiting.

You decide to write about hair loss with a link to your hair stimulant cream in your online shop. The goal is to educate people about the topic of hair loss and offer a solution with a product promotion. You already have an image, description and price for the product on your website but you want to educate your customers and give them more reasons to buy the product.


Don't be a copycat.


Taking the time to research the topic you are writing about is important, you should gather information about new developments, find quotes and statistics from experts and see what other people are writing about for that topic. Some topics don't require that much work, it's up to you how much effort you put into an article. Before you start publishing articles, have a full understanding of plagiarism and copyright. Don't be a copycat.


Don't let images get you into trouble.


Only use images in your blog articles that you have purchased or taken yourself unless you have specific permission to use other people’s images. People do use images without permission and get away with it but I suggest you stick to copyright rules.


Article titles need to be relevant.


You need a title for your hair loss article. Something relevant and catchy like, ‘Hair loss - hair today, gone tomorrow'.

When choosing a title you need to consider keywords and phrases for the topic and use them in your title, subtitles and text. What would someone type into a search box if they were losing their hair and wanted to find out what help they can get? They would most probably type 'hair loss' or 'hair thinning'.The search engine results would show lots of articles about that topic so, to make it a bit different, you could add ‘hair today, gone tomorrow’ to the topic word in the title. Looking deeper, there is a science to titles, keywords and phrases and we will go down that avenue at a later date.


Have an outline for your blog article.


The outline for the hair loss article would be - giving people information about hair loss, why it happens and what you can do about it and offering a product as part of a solution to their problem. I'm going to show you the article broken down into sections.

Title: Hair loss - hair today, gone tomorrow


Introduction: Hair loss is a daunting thought but more common than you think. The hair on your head can be a defining part of your identity and hair loss can be difficult to come to terms with, it can affect your self-confidence and lead to depression. Hair loss can affect your sensuality and how you perceive yourself, and, finding the cause can sometimes be difficult.


The beginning:

Subtitle: Let’s not split hairs, hair loss affects men and women.

When it comes to head hair loss, men sometimes feel they are losing their masculinity. For women, there is a social stigma attached to going bald. Sufferers sometimes question whether their partner will still find them attractive, others become socially reclusive and give up enjoyable activities like swimming and going to the gym. Let’s take a look at hair loss and find out what you can do to help yourself.

The middle:

Subtitle: Getting to the root of the problem.

There are many types of hair loss, finding the cause can be challenging. So instead of watching hair follicles retreat up your forehead, swooping your fringe to conceal a patch or wrapping your head in a scarf, take time to educate yourself and get to the root of the problem. Male-pattern baldness is the most common type of hair loss, affecting around half of all men by 50 years of age and there are many other forms of Alopecia (hair loss).

  • Female-pattern baldness – hair usually only thins on top of the head

  • Alopecia areata causes patches of baldness about the size of a large coin. They usually appear on the scalp but can occur anywhere on the body

  • Alopecia totalis – no scalp hair

  • Alopecia universalis – no hair on the scalp and body

  • Anagen effluvium – widespread hair loss that can affect your scalp, face and body

What do the experts know?

More than 200 new genetic markers linked with male pattern baldness have been identified, according to a new study from the United Kingdom. The findings greatly increase the number of known genetic markers linked with baldness in men; a previous large study identified just eight such markers. The researchers in the new study were also able to use their set of genetic markers to predict men’s chances of severe hair loss, although the scientists noted that their results apply more to large populations of people than to any given individual.

Understanding your hair – how does your hair grow?

Hair grows all over the human skin except on the palms of our hands and the soles of our feet. Many hairs are so fine you can’t see them. A hair is made up of a protein called keratin that is produced in hair follicles in the outer layer of skin. As follicles produce new hair cells, old cells are being pushed out through the surface of the skin at the rate of about six inches a year.

The hair you can see is a string of dead keratin cells. The average adult head has about 100,000 to 150,000 hairs and loses up to 100 of them a day. At any one time, about 90% of the hair on a person’s scalp is growing. Each follicle has its life cycle that can be influenced by age, disease, and a wide variety of other factors. This life cycle is divided into three phases:

  1. Anagen – active hair growth that lasts between two to six years.

  2. Catagen – transitional hair growth that lasts two to three weeks.

  3. Telogen – a resting phase that lasts about two to three months and at the end of the resting phase the hair is shed and a new hair replaces it and the growing cycle starts again.

If you’re shedding hair more than normal, don’t despair. Hair loss among women and men can happen for a variety of reasons­­–it can be a natural consequence of many things.

Are you losing hair?

You can use the list below to see if you can identify why you may be experiencing hair loss:

  • Physical stress

  • Pregnancy

  • Male and female – pattern baldness

  • Heredity

  • Female hormones

  • Emotional stress

  • Anaemia

  • Hypothyroidism

  • Vitamin B deficiency

  • Anabolic steroids

  • Autoimmune-related hair loss

  • Lupus

  • Dramatic weight loss

  • Polycystic ovary syndrome

  • Anti-depressants

  • Blood thinners

  • Over styling hair

  • Trichotillomania

  • Ageing

The end:

There may not be one specific reason for hair loss, it can be a temporary thing or people can go through life with no hair at all. If you are looking for ways to help deal with hair thinning or hair loss take a look at our 12 suggestions.


  1. Scalp massage - it stimulates blood flow which promotes thicker and healthier hair growth.

  2. Essential oils - can be used to add strength and shine to hair.

  3. Anti-thinning shampoo - take a look at the best anti-thinning shampoos.

  4. Multivitamins - find out about the best 5 vitamins for hair loss.

  5. Folic acid supplements - to promote healthy hair.

  6. Biotin - plays an important role in hair, skin and nails.

  7. Omega 3 and Omega 6 fatty acids - fish oils have been proven to help prevent hair loss.

  8. Minoxidil - can be used for male pattern baldness.

  9. Spironclactone - read testimonials to see how it has really helped women.

  10. Finasteride - can increase the number of scalp hairs.

  11. Cortiocosteroids - is a medication to treat Alopecia.

  12. At home laser therapy - take a look at the 7 best laser hair growth devices.


A healthy lifestyle including a balanced diet, hydration, exercise and rest could help you hold onto your hair for longer or encourage regrowth. Whenever you take supplements, vitamins, minerals or medication, always check the dosage. To help with hair thinning, we recommend our product Amica Neon our active styling cream that stimulates hair growth. Find out more here.

(Amica Neon isn't a real product, it's made up for the article).


Conclusion:

If your hairbrush is bunged up with lots of hair or you see bunches of hair sliding down the plughole, remember it is normal to lose some hair. However, if you are concerned about the amount of hairloss you are experiencing you should discuss it with your doctor. Your hairdressers or barber will also be able to offer you lots of advice about styling, products and equipment.


As we travel through life collecting experiences and hopefully ageing gracefully, think of things this way - grey hairs are not just grey hairs, they are wisdom highlights!


Further reading - what are the latest developments for curing baldness.

Contact us today for more information about our products. Call XXXXX or email XXX



Here is the whole article and how it would appear once published as a blog article with images:





Hair loss - hair today, gone tomorrow




Hair loss is a daunting thought but more common than you think. The hair on your head can be a defining part of your identity and hair loss can be difficult to come to terms with, it can affect your self-confidence and lead to depression. Hair loss can affect your sensuality and how you perceive yourself, and finding the cause can sometimes be difficult.


Let’s not split hairs, hair loss affects men and women...


When it comes to head hair loss, men sometimes feel they are losing their masculinity. For women, there is a social stigma attached to going bald. Sufferers sometimes question whether their partner will still find them attractive, others become socially reclusive and give up enjoyable activities like swimming and going to the gym. Let’s take a look at hair loss and find out what you can do to help yourself.

Getting to the root of the problem...


There are many types of hair loss, finding the cause can be challenging. So instead of watching hair follicles retreat up your forehead, swooping your fringe to conceal a patch or wrapping your head in a scarf, take time to educate yourself and get to the root of the problem.




Male-pattern baldness is the most common type of hair loss, affecting around half of all men by 50 years of age and there are many other forms of Alopecia (hair loss).




  • Female-pattern baldness – hair usually only thins on top of the head

  • Alopecia areata causes patches of baldness about the size of a large coin. They usually appear on the scalp but can occur anywhere on the body

  • Alopecia totalis – no scalp hair

  • Alopecia universalis – no hair on the scalp and body

  • Anagen effluvium – widespread hair loss that can affect your scalp, face and body




What do the experts know?


More than 200 new genetic markers linked with male pattern baldness have been identified, according to a new study from the United Kingdom. The findings greatly increase the number of known genetic markers linked with baldness in men, a previous large study identified just eight such markers. The researchers in the new study were also able to use their set of genetic markers to predict men’s chances of severe hair loss, although the scientists noted that their results apply more to large populations of people than to any given individual.

Understanding your hair – how does your hair grow?


Hair grows all over the human skin except on the palms of our hands and the soles of our feet. Many hairs are so fine you can’t see them. A hair is made up of a protein called keratin that is produced in hair follicles in the outer layer of skin. As follicles produce new hair cells, old cells are being pushed out through the surface of the skin at the rate of about six inches a year.

The hair you can see is a string of dead keratin cells. The average adult head has about 100,000 to 150,000 hairs and loses up to 100 of them a day. At any one time, about 90% of the hair on a person’s scalp is growing. Each follicle has its life cycle that can be influenced by age, disease, and a wide variety of other factors. This life cycle is divided into three phases:

  1. Anagen – active hair growth that lasts between two to six years.

  2. Catagen – transitional hair growth that lasts two to three weeks.

  3. Telogen – a resting phase that lasts about two to three months and at the end of the resting phase the hair is shed and a new hair replaces it and the growing cycle starts again.

If you’re shedding hair more than normal, don’t despair. Hair loss among women and men can happen for a variety of reasons­­–it can be a natural consequence of many things.

Are you losing hair?


You can use the list below to see if you can identify why you may be experiencing hair loss:

  • Physical stress

  • Pregnancy

  • Male and female – pattern baldness

  • Heredity

  • Female hormones

  • Emotional stress

  • Anaemia

  • Hypothyroidism

  • Vitamin B deficiency

  • Anabolic steroids

  • Autoimmune-related hair loss

  • Lupus

  • Dramatic weight loss

  • Polycystic ovary syndrome

  • Anti-depressants

  • Blood thinners

  • Over styling hair

  • Trichotillomania

  • Ageing


There may not be one specific reason for hair loss, it can be a temporary thing or people can go through life with no hair at all. If you are looking for ways to help deal with hair thinning or hair loss, take a look at our 12 suggestions that we found.


  1. Scalp massage - it stimulates blood flow which promotes thicker and healthier hair growth.

  2. Essential oils - can be used to add strength and shine to hair.

  3. Anti-thinning shampoo - take a look at the best anti-thinning shampoos.

  4. Multivitamins - find out about the best 5 vitamins for hair loss.

  5. Folic acid supplements - to promote healthy hair.

  6. Biotin - plays an important role in hair, skin and nails.

  7. Omega 3 and Omega 6 fatty acids - fish oils have been proven to help prevent hair loss.

  8. Minoxidil - can be used for male pattern baldness.

  9. Spironclactone - read testimonials to see how it has really helped women.

  10. Finasteride - can increase the number of scalp hairs.

  11. Cortiocosteroids - a medication to treat Alopecia.

  12. At home laser therapy - take a look at the 7 best laser hair growth devices.


A healthy lifestyle including a balanced diet, hydration, exercise and rest could help you hold onto your hair for longer. Whenever you take supplements, vitamins, minerals or medication, always check the dosage. To help with hair thinning, we recommend our product Amica Neon our active styling cream that stimulates hair growth. Find out more here.





If your hairbrush is bunged up with lots of hair or you see lots of hair sliding down the plughole, remember it is normal to lose hair. However, if you are concerned about the amount of hairloss you are experiencing you should discuss it with your doctor. Your hairdressers or barber will also be able to offer you lots of advice about styling, products and equipment.


As we travel through life collecting experiences and hopefully ageing gracefully, think of things this way - grey hairs are not just grey hairs, they are wisdom highlights!



Further reading - what are the latest developments for curing baldness.


Contact us today for more information about our products. Call XXXXX or email XXX


My conclusion for today's article...

That was a classic example of an easy to read blog article, there isn’t a fixed word count for a blog article normally they are between 500 and 1500 words but it depends on the topic and purpose.

I have so much more to tell you so come back for the next episode of words from a Content Writer. I will be talking about all aspects of writing blog articles including grammar, spelling, tone, purpose, ideas and more...

Keep writing!

If you need my writing services please contact me for more information. Call 07800887857 or email rachel.roussell@gmail.com