Some of the customers I've had the pleasure of working with.
Connection 2
During my time working with Connection 2, a B2B marketing agency, I served as the Social Media Coordinator and Content Creator within the marketing department. In this capacity, I played a pivotal role in driving engagement and brand visibility for industry leaders, including Oracle and McAfee. My responsibilities centred on the strategic development and execution of digital content initiatives designed to resonate with a sophisticated B2B audience.
A key highlight of my work was managing the "Managed Social On Demand" project. I was directly responsible for curating, creating, and optimising high-impact content, which I then integrated into our proprietary distribution platform. This automated system seamlessly syndicated this tailored content to the vast global networks of Oracle and McAfee, effectively reaching their entire ecosystem of customers, vendors, and resellers. Through this project, I ensured consistent messaging and strengthened digital partnerships across their extensive professional communities.
Xara
As a key member working with the marketing department at Xara, I played an integral role in shaping the brand's voice and driving market engagement for their comprehensive software suites. Collaborating closely with a multidisciplinary team of designers, programmers, and fellow creators, I took ownership of the full lifecycle of our marketing communications. My efforts spanned the creation of high-conversion newsletters, targeted email campaigns, compelling press releases, and engaging social media content, all while ensuring that product descriptions clearly articulated the value and technical advantages of Xara’s software packages.
Beyond content creation, I was deeply involved in the strategic execution of our marketing initiatives. I managed essential reporting to measure campaign performance and maintained strong relationships with our network of vendors and resellers to ensure alignment across all channels. By working at the intersection of creative strategy and technical product development, I contributed to every facet of the marketing process, helping to solidify Xara’s position in a competitive software landscape.
And this is where my freelance journey began...
Aubergine 262
During my time working alongside Aubergine 262, a dynamic creative agency, I acted as a versatile content specialist across an array of diverse projects. My primary focus involved crafting some compelling copy for both the agency’s own digital presence and the websites of their valued clients. This work included meticulous proofreading to ensure brand consistency and the development of detailed product descriptions that effectively captured the unique value propositions of various offerings.
I was an active participant in some client meetings, where I contributed to discussions regarding project development, strategic progression, and long-term goals. My work spanned a broad spectrum of industries, allowing me to tailor my approach for sectors as varied as B2B marketing, furniture design, architecture and planning, and health products. Furthermore, I supported clients in specialised fields such as wedding decor, early childhood education, and data protection services, ensuring that each brand received a unique, professional voice tailored to its specific target audience.
Profound
As a freelance content creator for Profound’s marketing team, I was responsible for producing authoritative, health-focused content designed to educate and inform their audience. My work focused on writing in-depth medical magazine articles that explored complex health topics, including cancer, organ health, mental health, and various physical ailments such as arthritis and osteoporosis. Additionally, I addressed lifestyle and wellness concerns, including weight loss and sleep optimisation.
Beyond long-form articles, I was tasked with crafting precise product descriptions that effectively communicated the benefits of their supplement range, ensuring that all communications were clear, accessible, and accurate. I also provided thorough proofreading services to maintain the high editorial standards required in the health and wellness industry, ensuring that every piece of content aligned with the brand's commitment to quality and professional integrity.
BeInfoready
During my time working with BeInfoready, a data protection firm, I served as a core content contributor during a critical period of regulatory transition - the implementation of GDPR. Tasked with translating complex legal requirements into accessible, actionable guidance, I developed a wide range of content to help businesses of all sizes navigate these significant changes.
My work included writing informative articles on workplace data protection and developing detailed case studies illustrating real-world compliance challenges. By authoring advice-led pieces and problem-solving content, I provided essential clarity, ensuring they remained well-informed and compliant with the latest legal standards throughout this evolving regulatory landscape.
Lindal
At Lindal, a specialist in aerosol design and packaging, I served as a versatile content lead, driving engagement and brand awareness through a diverse portfolio of materials. I was responsible for crafting compelling product descriptions, insightful news and magazine articles, and detailed case studies that highlighted the technical excellence and innovation inherent in the company’s packaging solutions.
Beyond long-form content, I wrote promotional content for industry events, ensuring consistent messaging across all digital touchpoints. My role required collaboration with both the internal website design team and the company's external marketing agency, ensuring that all communications were strategically aligned, creatively polished, and effectively represented Lindal's market-leading position.
Urbanissta
During my time working with Urbanissta, a planning and architectural consultancy, I was responsible for developing high-impact content for both their website and social media channels. My role involved synthesising complex urban development topics into engaging narratives, ranging from detailed case studies to insightful commentary on political housing issues and greenbelt preservation.
I kept their audience informed about critical developments in the industry, including major infrastructure projects like the Heathrow runway expansion. By providing timely updates on property development legislation and planning policy, I helped establish the firm as a thought leader, ensuring that our content remained relevant, authoritative, and responsive to the evolving landscape of UK planning and architecture.
IAS
At IAS, a specialised health company focused on anti-ageing supplements, I served as a key content creator tasked with bridging the gap between cutting-edge scientific research and consumer wellness. I authored comprehensive articles covering the full spectrum of the ageing process, addressing both the mental and physical transitions individuals face throughout their lives. By distilling complex studies into accessible advice, I provided readers with a deeper understanding of how the body evolves.
A central component of my role was strategically aligning this educational content with the IAS product range, demonstrating the practical application of their supplements in promoting healthy longevity. In addition to my written contributions, I expanded the brand’s reach through vlogging, creating dynamic video content that engaged our community and further established the company as a trusted voice in the anti-ageing and wellness sector.
Lean Six Sigma
Working with a business consultant specialising in Lean Six Sigma, I focused on translating complex methodologies into clear, high-impact presentations. My primary responsibility was to design and structure professional PowerPoint presentations that effectively communicated his unique theories and strategies for workplace success.
In addition to visual storytelling, I drafted actionable written advice and guidance on implementing specific Lean Six Sigma techniques to streamline operations and achieve critical business goals. By transforming abstract management concepts into structured, persuasive presentations, I helped the consultant clearly articulate his value proposition and empower his clients to drive measurable organisational improvement.
eDebthelp
During my collaboration with eDebthelp, a finance company, I focused on creating empathetic and informative content designed to guide individuals through the challenges of debt management. My primary responsibility involved developing accessible resources that demystified complex financial situations, including clear explanations regarding debt write-off processes and practical, actionable advice for managing and overcoming financial burdens.
I was dedicated to providing supportive, high-value content for those navigating difficult economic circumstances. This included identifying and detailing free resources available to individuals on limited budgets, ensuring that all communications offered genuine assistance and clarity. By prioritising a supportive and informative tone, I helped the company establish a trusted platform that empowered users to take control of their finances and navigate their way toward debt relief.
Bailey Roofing
At Bailey Roofing, I was responsible for developing the company’s website copy and establishing its blog as a trusted resource for homeowners. My work focused on creating comprehensive content regarding loft conversions and roofing services, covering practical topics such as design trends, innovative storage solutions, common maintenance issues, and detailed "how-to" guides.
Beyond technical and informational content, I also focused on the human side of the business. I regularly produced news features and updates that highlighted company achievements and celebrated the successes of our employees, helping to foster a strong connection with the local community and build brand personality.
The Fight Coordinator
For the Fight Coordinator, I provided a comprehensive service that encompassed both the design of their digital presence and the creation of all website content. I structured the site to highlight professional expertise, developing dedicated features such as detailed credit lists, an engaging showreel, and a clear display of qualifications and industry awards to build immediate authority.
Beyond the portfolio, I managed the blog, where I authored features on various stunt techniques and the specialised equipment utilised in high-stakes choreography. To further engage their audience, I wrote compelling articles exploring the rich history of the film industry, sharing behind-the-scenes stories, and providing professional insights into the art of filming. This approach ensured that the website served not only as a showcase of past work but as an informative destination for those interested in the craft of stunt coordination.
If you have any questions about my previous projects, get in touch.
