Welcome

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Hi, I'm Rachel.

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I will be honest, I'd rather be up a mountain than sitting at my desk. I contemplated selling medals from a pop-up shop on the top of Scafell Pike to make a living, but it's just not viable. 

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Combining over a decade of human creativity with forward-thinking content strategy designed for today’s digital landscape, I help businesses communicate with clarity, personality, and purpose, creating content that connects with customers and leaves a lasting impression.

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With more than 10 years of experience as a freelance copywriter, I craft engaging, SEO-optimised content for businesses and individuals across a wide range of industries.

Whether you have a fully formed vision or just the beginnings of an idea, I can turn your message into compelling copy that resonates with your audience.

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From website content and blog articles to brand messaging and business communications, I specialise in transforming complex topics into clear, human-centred content that informs, engages, and inspires action.

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I create, refine, repurpose, and review content with precision and creativity, and I’m never short of words.

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I have been on a life journey built on curiosity and creativity, which has always shaped my career path. After leaving school, I pursued opportunities in dance, fitness, and interior design before moving into teaching, where my passion for writing truly began.

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Later, while working at a marketing agency, I developed my expertise as a content creator and social media coordinator, which strengthened my understanding of branding, audience engagement, and digital communication.

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For the past decade, freelance copywriting has allowed me to combine strategy, creativity, and storytelling to help businesses strengthen their voice and achieve their goals.

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Now, I'm moving with the times, improving my skill set and becoming more of a content strategist. I love writing, and the transition from a traditional to a modern writer is very exciting.

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Beyond the writing, I am an enthusiastic hiker. I've enjoyed the views from many mountains, including Scafell, Striding Edge, Helvellyn, the Old Man of Coniston, Skiddaw, Mount Snowdon, and many more.

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I'm passionate about my hiking and my writing, and often have some of my best ideas when I take in the stunning and magical views of The Lake District. 

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Let’s work together. If your business needs standout website copy, engaging blog content, or professionally crafted business writing, I’d love to help.

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Email: rachel.roussell@gmail.com

 

Phone: 07800 887857

Connect on LinkedIn

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Based in Bedfordshire in the UK