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Do you need blog articles for your website?


A blog can stand on its own or be a page on a website where you publish blog articles. A blog gives added value to a website, it is a great social media asset and SEO relevant. Blogging builds brand awareness, an opportunity to share relevant and insightful information. You can reveal your expertise and help a person make a buying decision by publishing informative blog articles. Have you heard of vlogging? It's the same concept but in video format. Blogging is an excellent social media asset.

Video Blogger

Blog article ideas.

  • Niche topics

  • Hot topics

  • A how-to guide

  • A step-by-step guide

  • Industry news

  • Personal reflection

  • Service or product information

  • Advice or opinions

  • Special offers

  • Promotions

  • Testimonials

  • Competitions

  • Awards

  • Stories

  • Accomplishments

  • History

  • Predictions

How to create a blog article.

A blog article is an easy-to-read informal piece of writing. It should be clear and compelling with relevant titles, subtitles and hook lines. It should show the human side of a business, educate the reader, reveal expertise and build credibility.

How to:

  • Choose your topic

  • Look at what other people are writing about

  • Research your topic

  • Decide on word count, depending on the topic, anything from 500 to 2000 words

  • Be aware of plagiarism and copyright

  • Use images that you own or purchase

  • Quote the source of important information like statistics or recommendations

  • Consider SEO when choosing titles, subtitles, keywords and phrases

  • Choose a tone and style of writing

  • Spell check

  • Use contributors if relevant

  • Brainstorm with a team to discuss topics if helpful

  • Ask someone to check your article and get feedback if you aren't a confident writer

  • Use a copywriter if preferred

  • Think of a beginning, middle and end

  • Recycle old content

  • If the articles are for marketing purposes, end with a call-to-action, give the reader answers to potential questions

  • Insert links to other articles or areas on your website

  • Use hook lines, engaging sentences and persuasive writing

  • Be creative and different if the topic lends itself to that

  • If you don't want to write a blog article but still want to publish on your blog page, try vlogging. People enjoy watching short informative videos

  • Review your article when published. Update statistics, links, costs, descriptions or any changes that should be shared

  • Use your blog articles or vlogs as a social media asset

  • Use your website analytics to find out what content you are publishing is popular. Find out what isn't popular and don't waste anymore time on those topics

Online Class
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