A blog article is an easy-to-read informal piece of writing. It should be clear and compelling with relevant titles, subtitles and hook lines. It should show the human side of a business, educate the reader, reveal expertise and build credibility.

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How to:

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• Choose your topic

• Look at what other people are writing about

• Research your topic

• Decide on word count, depending on the topic, anything from 500 to 2000 words

• Be aware of plagiarism and copyright

• Use images that you own or purchase

• Quote the source of important information like statistics or recommendations

• Consider SEO when choosing titles, subtitles, keywords and phrases

• Choose a tone and style of writing

• Spell check

• Use contributors if relevant

• Brainstorm with a team to discuss topics if helpful

• Ask someone to check your article and get feedback if you aren't a confident writer

• Use a copywriter if preferred

• Think of a beginning, middle and end

• Recycle old content

• If the articles are for marketing purposes, end with a call-to-action, give the reader answers to potential questions

• Insert links to other articles or areas on your website

• Use hook lines, engaging sentences and persuasive writing

• Be creative and different if the topic lends itself to that

• If you don't want to write a blog article but still want to publish on your blog page, try vlogging. People enjoy watching short informative videos

• Review your article when published. Update statistics, links, costs, descriptions or any changes that should be shared

• Use your blog articles or vlogs as a social media asset

• Use your website analytics to find out what content you are publishing is popular. Find out what isn't popular and don't waste anymore time on those topics