Do you need blog articles for your website?
Blogging...
A blog can stand on its own or be a page on a website where you publish blog articles. A blog gives added value to a website, it is a great social media asset and SEO relevant. Blogging builds brand awareness, an opportunity to share relevant and insightful information. You can reveal your expertise and help a person make a buying decision by publishing informative blog articles. Have you heard of vlogging? It's the same concept but in video format. Blogging is an excellent social media asset.
Blog article ideas.
-
Niche topics
-
Hot topics
-
A how-to guide
-
A step-by-step guide
-
Industry news
-
Personal reflection
-
Service or product information
-
Advice or opinions
-
Special offers
-
Promotions
-
Testimonials
-
Competitions
-
Awards
-
Stories
-
Accomplishments
-
History
-
Predictions
How to create a blog article.
A blog article is an easy-to-read informal piece of writing. It should be clear and compelling with relevant titles, subtitles and hook lines. It should show the human side of a business, educate the reader, reveal expertise and build credibility.
How to:
-
Choose your topic
-
Look at what other people are writing about
-
Research your topic
-
Decide on word count, depending on the topic, anything from 500 to 2000 words
-
Be aware of plagiarism and copyright
-
Use images that you own or purchase
-
Quote the source of important information like statistics or recommendations
-
Consider SEO when choosing titles, subtitles, keywords and phrases
-
Choose a tone and style of writing
-
Spell check
-
Use contributors if relevant
-
Brainstorm with a team to discuss topics if helpful
-
Ask someone to check your article and get feedback if you aren't a confident writer
-
Use a copywriter if preferred
-
Think of a beginning, middle and end
-
Recycle old content
-
If the articles are for marketing purposes, end with a call-to-action, give the reader answers to potential questions
-
Insert links to other articles or areas on your website
-
Use hook lines, engaging sentences and persuasive writing
-
Be creative and different if the topic lends itself to that
-
If you don't want to write a blog article but still want to publish on your blog page, try vlogging. People enjoy watching short informative videos
-
Review your article when published. Update statistics, links, costs, descriptions or any changes that should be shared
-
Use your blog articles or vlogs as a social media asset
-
Use your website analytics to find out what content you are publishing is popular. Find out what isn't popular and don't waste anymore time on those topics