• Rachel Roussell

Time out - why use a copywriter and white wine?


I only have 466 words to use for this article including the wine recommendation.

Are you thinking about using a copywriter or content writer to produce content for your website or blog? What a great idea!

People and businesses use copywriters for different reasons such as:

  • 'I don’t have time for this!' A lack of time to research and write content

  • 'How can I write a press release for my new product?' A need for certain writing skills, technical, creative, persuasive for example

  • 'How do I make something so uninteresting sound interesting?' A fresh pair of eyes on a particular business, industry, topic or offerings

  • 'Where do I start and what should I write about?' Some people are just stuck for words and need help

A good copywriter is never short for words, listens to their customer’s needs, does their research and produces content that meets their customer’s requirements. They should be open to new ideas, opinions and not be deterred by a rejection of their written content.

Content writing is subjective, what works for some businesses won’t work for another and sometimes a copywriter can pull something special out of the bag, something you’ve never thought of writing yourself or expected.

What’s love got to do with it?

Finding a copywriter that you love to work with and who loves to write is an excellent ingredient for a great marketing strategy. If you’re lucky and you find the ideal writer for you and your business, don’t stop there. They can most probably help you with a content strategy and schedule, so ask them the question.

So you’ve got great content, now what do you do with it?

You’re happy with what your copywriter has produced for you and you’ve used it where you wanted to such as on a website page or a whitepaper - what should you do next?

Written content is a great asset! It can be cut into portions, recycled or shredded. For example, some of the content in a blog article can be used in a social media post with a link to the full article on your website. You can do the same with another section of that article.

Some content is evergreen, it’s always relevant and useful so it can be reconstructed and shared again. For example, the topic of branding - there is always a basic strategy to follow - consistency and target market for example but things change every day and the reconstructed article could contain information about a new marketing tool or a case study.

There is so much that I could write on this topic but I will stop for now. Do come again for a bit of time out.

Next topic: SEO and blogging

What did I learn this week? 'Oyster Bay' Sauvignon Blanc, 2018 Marlborough is number one in the top 10 white wines from Majestic.

If you need a copywriter give me a buzz on 07800887857 or email me: rachel.roussell@gmail.com

#copywriter #contentwriter

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Leighton Buzzard, Bedfordshire, United Kingdom - 07800887857 rachel.roussell@gmail.com

Copyright Rachel Roussell 2020