• Rachel Roussell

Catching fish, website traffic and blogging


“To increase the chances of catching a fish the more hooks in the water the better. To increase the traffic to your website the more fresh content the better.”

Rachel Roussell - Content Writer

It’s a well-known fact that having a blog on your website is very beneficial.

When you have fresh, high-quality content on your website and blog, it can potentially take a small business with a little marketing budget to high places. By offering your website visitors lots of valuable information on a regular basis, search engines will keep indexing your website hopefully pushing your website up the rankings.

If you don’t already have a blog page on your website it can be easily added. If you do have a blog page on your website, there are plenty of things that you can put on it.

  • Give your readers some interesting insights - what do you know about your industry that your readers would find very useful

  • Give your opinions - what is or isn’t a good idea when it comes to processes or products

  • Educate - share your knowledge about your industry and teach people valuable, relevant things

  • News - what's the latest?

  • ‘How to’ - what process would a customer go through to achieve a certain goal?

  • Guide - suggest a route to an achievement

  • Statistics - who, what, when, how many?

  • Share achievements - what has your business done recently?

  • Run competitions - give visitors another reason to contact you through giving awards and prizes

  • Infographics, images and videos - these things are the future!

  • New trends - what changes in fashion and style are coming up in your industry?

  • Special offers - promote a new product or service with a special offer

  • Considerations - what thought processes and actions could be required to achieve something?

  • Stories - reveal a human side to your business. How was the business founded, who are the people that work for you? Share event days etc…

  • Connect with customers through questionnaires and polls

Are you ready to write a blog article now?

Here are some considerations for your blog article content:

Purpose and goal

What are you writing about, what is the message you are trying to get to your reader? Why and what do you hope to achieve with the article?

Valuable, relevant and good quality content

Is what you are going to write about adding value to someone, is it relevant to your offerings and of good quality?

Copyright and plagiarism

Don’t copy other people’s written content word for word, if you find good useful content, share a little snippet of it and add a link to the source. If you use images, infographics or videos you must own them.

Legal and slander

Be careful about what you write and who about, you don’t want to end up in a legal battle about something inappropriate that you have put in your article.

Data law

Be aware of the current data laws (GDPR) and don’t share people’s personal information in your content without their consent.

Keywords and phrases

What words or phrases would your potential website visitor type in their search bar when looking for your type of offerings? Include those keywords and phrases in your titles and article content.

Answer customer’s questions with your content

Think like a customer and answer the questions they would most probably ask you in your blog article content.

For example, if you are a security or locksmith company, you could write an article about the best locking systems on the market.

The article: The best locking systems for your home

Suggested content… “The Ultion door lock system prevents an intruder breaking into your home because of the Ultion lockdown feature. The lock comes with a guarantee. We fit the Ultion lock.”

Start, middle and end

Construct your article like a story mountain - have a start, middle and end. Finish with a conclusion and a call to action (CTA) if appropriate.

Research

Do your research for your article, use references and links to important sources of information that you have or haven’t written.

Use titles, subtitles and hook lines

You want to catch your reader's attention and keep them interested in what you are writing and you can do that with effective titles, subtitles and great hook lines.

What are your competitors writing about?

Are you stuck for ideas about what to write on your blog? Take a look at what your competitors are doing or do a Google search on the latest news in your industry.

I can help with suggestions for blog articles, see my contact details below.

Quotes and statistics

Where relevant, include quotes and interesting facts and figures with links to the source.

Length

The average blog article is 500 - 1000 words but the article length does depend on the complexity of the topic and personal choice.

Style

Generally speaking, a blog article is written in ‘easy form', not too technical and you can create your own style and tone.

A clear call to action and contact details

What do you want your reader to do after they finish looking at your article?

You need to make your message in your article clear and your contact information obvious if you are looking for the reader to contact you or comment about the topic you are writing about.

Marketing and blogging...

A content strategy

It is a good idea to have a plan of what content you would like to write about for your blog and you can link it to your business marketing plan. You don’t have to stick to it but a guide is useful.

If the topic you wish to write about is quite lengthy, you could always write about it in parts, that is a good way to entice people to come back to your website to read the next part.

A social media asset

Use your blog articles as social media assets. Having blog articles on your website is an excellent source of information for you to share on your social media platforms. Followers could become customers if they're not already.

When using a blog article as a social media asset, you can write an intro to the article on the chosen social media platform and insert a link to your blog page. You can use different intros to the same article and recycle old content that you have written.

Content schedule

Taking into consideration the two previous points it is a good idea to work out the best times to share your links to your blog articles through your social media. When are your customers more likely to be looking at your posts? You can find out through your social media analytics.

Analyse the results of your content and hard work

You can use reports from your website to find out which blog articles your visitors are really interested in.

Write about what people want to read about and don’t waste too much time on topics that aren’t popular.

If you don’t have the time to create blog articles yourself, I’m happy to help. Contact me today on 07800887857 or email rachel.roussell@gmail.com

s etc…

  • Connect with customers through questionnaires, polls, emotional marketing

  • And more…

Are you ready to write a blog article now?

Here are some considerations for your blog article content:

Purpose and goal

What are you writing about, what is the message to your reader, why and what do you hope to achieve with the article?

Valuable, relevant and good quality content

Is what you are going to write about adding value to someone, is it relevant to your offerings and of good quality, including useful links.

Copyright and plagiarism

Don’t copy other people’s written content word for word, if you find good useful content, share a little snippet of it and add a link to the source for the rest of the information. If you use images, infographics or videos you must own them.

  • Copyright

  • Plagiarism

Legal and slander

Be careful about what you write and who about. You don’t want to end up in a legal battle about something inappropriate that you have put in your article.

Data law

Be aware of the current data laws (GDPR), don’t share people’s personal information in your content without their consent.

Keywords and phrases

What words or phrases would your potential website visitor type in their search bar when looking for your offerings? Include those in your titles and article content.

  • Keywords and phrases

  • Long tail words

Answer customer’s questions with your content

Think like a customer and answer questions in your content.

For example, if you are a security or locksmith company, you could write an article about the best locking systems on the market.

The article: The best locking systems for your home

Suggested content… “The Ultion door lock system prevents an intruder breaking into your home because of the Ultion lockdown feature. The lock comes with a guarantee. We fit the Ultion lock.”

Start, middle and end

Construct your article like a story mountain start, middle and end. Finish with a conclusion and a call to action if appropriate.

Research

Do your research for your article, use references and links to important sources of information that you have or haven’t written.

  • Google Alerts

  • Google Scholar

Use titles, subtitles and hook lines

You want to catch your website visitor's attention and keep them interested and you can do that with effective titles, subtitles and great hook lines.

  • Hook lines

What are your competitors writing about?

Are you stuck for ideas about what to write on your blog? Take a look at what your competitors are doing or do a Google search on the latest news in your industry.

I can help with suggestions, see contact details below.

Quotes and statistics

Where relevant, include quotes and interesting facts and figures with links to the source.

Length

The average blog article is 500 - 1000 words but it does depend on the complexity of the topic and personal choice.

Style

Generally speaking, a blog article is written in ‘easy form’. Not too technical and you can create your own tone.

It’s a great opportunity to expose the personality within the business. You could write your articles in the form of diary entries - anything goes.

A clear call to action and contact details

What do you want your reader to do after they finish looking at your article?

You need to make your message in your article clear and your contact information obvious if you are looking for the reader to contact you or comment about the topic you are writing about.

Marketing and blogging...

A content strategy

It is a good idea to have a plan of what content you would like to write about for your blog and you can link it to your business marketing plan. You don’t have to stick to it but a guide is useful.

If the topic you wish to write about is quite lengthy, you could always write about it in parts, that is a good way to entice people to come back to your website to read the next part.

A social media asset

Use your blog articles as social media assets. Having blog articles on your website is an excellent source of information for you to share with your followers who could be customers. You can write an intro to the article and insert a link to your blog page where the article is.

Content schedule

Taking into consideration the two previous points it is a good idea to work out the best times to share your links to your blog through social media. When are your customers more likely to be looking at their accounts? You can find out through your social media analytics.

Analyse the results of your content and hard work

You can use reports from your website to find out which blog articles your visitors are really interested in. Write about what people want to read about and don’t waste too much time on topics that aren’t that popular. If you share your blog content on social media, you can also use the reactions on your account to see what is popular - the likes, comments and shares.

If you don’t have the time to create blog articles yourself, I’m happy to help. Contact me today on 07800887857 or email rachel.roussell@gmail.com

#Blog #blogging #content #ContentWriting

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Little stories for thought

To Be Tallulah

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Leighton Buzzard, Bedfordshire, United Kingdom - 07800887857 rachel.roussell@gmail.com

Copyright Rachel Roussell 2020