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Leighton Buzzard, Bedfordshire, United Kingdom - 07800887857 rachel.roussell@gmail.com

Copyright Rachel Roussell 2019

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How do you get on the first page of Google search?


How do you get on the first page of Google search?

There is a good reason for this article, I’m talking about ‘the big question’ that I get asked by eager new customers...

“How do I get my business on the first page of Google search?”

Here is a snippet of a conversation that I had with a new small business owner recently.

Small business owner… “I want to be on page one on Google search when someone types in ‘painter and decorator in Milton Keynes’. And, can that be by tomorrow afternoon if I give you £100?”

Me… “I understand what you are asking for but let me explain something first.”

The conversation continued, the customer listened but not long enough to get a true understanding of how they might get on page one of Google search.

Let’s talk about Google search…

Some people who have websites understand SEO, others don’t really care how it all works and they just want to get on the first page on Google search no matter what.

Getting on the first page of Google search is not as easy as it may seem...

However, I’m going to try to make it as easy as I can to explain how you could do your best to get on page one on Google search with your website and business.

The key thing you need to remember is everyone wants to be there on that first page.According to the Netcraft January 2018 Web Server Survey, there are 1,805,260,010(over 1.8 billion) websites worldwide.

I’m going to start by giving you some of the ‘need to know and understand’ words and phrases to help you try to get on that first page of Google search.

SEO - Search Engine Optimization - Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's results.

Algorithms - An algorithm is an unambiguous specification of how to solve a class of problems. Algorithms can perform a calculation, data processing, and automated reasoning tasks.

Google indexing - Search engine indexing collects, passes, and stores data to facilitate fast and accurate information retrieval. Google have indexing spiders that crawl over your website to gain information about it.

Google Console - Google Search Console is a no-charge web service by Google for website owners. It allows website owners to check indexing status and optimize visibility of their websites.

Google Analytics - Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google my business - Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business.

Google Alerts - Google Alerts is a content change detection and notification service, offered by Google. The service sends emails to the user when it finds new results, such as web pages, newspaper articles, blogs, or scientific research that match the user's search term.

Inbound links - An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your website.

Internal links - Internal links are links that go from one page on a domain to a different page on the same domain.

Keywords and phrases - To attract the right visitors to your website, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them.

Long-tail keywords - A long-tail keyword is a keyword phrase that contains at least three words. Long-tail keywords are used to target niche demographics rather than mass audiences.

Alt tags for images - An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines.

Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine rankings.

Tags and meta tags - The meta tag provides metadata about a HTML document. Meta elements are typically used to specify page description, keywords, author of the document, last modified and other meta data.

You can always 'Google' anything you don't understand.

So, here we go….

How could you get your business on page one of Google search?

There isn’t one simple answer or one single thing - Google doesn’t take bribes!

I am going to break my tips down into four sections for you.

1. Your website.

2. Use good SEO practice.

3. Keep active.

4. Ads.

Try to use some of the following tips to help on your journey to be found on page one on Google search.

**However, before you start anything else, quickly do a vanity search on your business. You don’t want to drive attention to your business and website if you need to deal with anything negative first. Try your best to sort out anything online that could be potentially damaging to your business.**

1. Your website

  • Your website should contain keywords and phrases that are relevant to your business and offerings. Words and phrases that a potential customer would type into a search engine to find what you are selling or giving away

  • If you have a unique selling point or product make sure you include that in your keywords and phrases. For example, let’s say you sell quirky unique red shoes - don’t just put ‘red shoes’ also use phrases such as ‘red gemstone stilettos’ or ‘red shoes with gemstones’

  • Your website should be mobile-friendly and have inbound and internal links

  • On your website, there should be tags, meta tags and alt tags for images

  • You should also aim to have a good website loading speed

  • Aim to attain a low bounce rate - use analytics to find out your bounce rate on your website

  • Make sure you don’t have any error pages - page 404 is an error page

  • Have quality, relevant, valuable content on your website and use your Google Analytics to find out where your website visitors are going on your site. When and where do they drop off your site - whatever content they like, do more of it

  • Keep putting fresh content on your website and ask Google to index it whenever you make changes. Google will do automatic indexing but you can try to speed up the process by alerting them of a change on your website

**Look at what your competitors are doing on their websites - what is working for them and how are they doing it. Look to see where your customers are - put yourself on their radar using advertising and social media.**

2. Use good SEO practice

  • Make sure your website is up and running the way it should be - look out for broken links and 404 errors

  • Keep an eye out for emails from Google about any website page issues that you need to fix

  • Be sure that your website is GDPR compliant, that you have an SSL certificate and Privacy Policy

  • Put your website and business on ‘Google My Business’

  • Keep up to date with search engine algorithms, I know that companies like Google make hundreds of changes every year

  • Set up Google Alerts so you can find out the latest news about algorithms

  • Use SEO software such as ‘Screaming Frog’

  • Set up Google Analytics and Google Console for your business so you can keep an eye on the performance of your website

  • When you make changes to your website remember to remind Google to index your pages again

  • Keep looking for any new keywords you should add to your website content as trends, functions or designs change all the time

  • Add fresh content and keep Google interested in what your website and business are about - don’t go stagnant

3. Keep active!

  • Do your research and stay up to date with everything about anything connected to your business and offerings whenever you can

  • Don’t just set your website up and leave it ticking over - you have to keep working at it because things may work for only a while until there is an algorithm change or products discontinued and Google may get frustrated with you if you’re not playing by the rules

  • Build relationships with people on and offline and encourage them to link to your website or join you on social media

  • Keep content moving - use evergreen content and new content. Be aware of plagiarism, Google doesn’t look kindly upon people who copy content all the time

  • Blog - putting blog articles on your website is a great way to keep Google and customers old and new interested. Blog articles are also an excellent social media asset

  • Link your website to another website that is appropriate

  • Register on directories and places such as Checkatrade - find the relevant directories for your industry

  • Promote your website and business online through social media platforms and networking - use social media platforms relevant to your industry

  • Join networking groups

  • Ask for testimonials and reviews for your business

  • Use images and videos on YouTube - after all, Google owns YouTube!

4. Ads

Google Ads is an online advertising platform developed by Google, advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.

Ads that appear on the first page or above the search results get more clicks than ads that appear on other search results pages. To help you get your ads to show in these preferred positions, Google Ads provides cost-per-click (CPC) bid estimates you can use when setting your bids.

There are 3 types of bid estimates available in the Keywords tab to help you get your ads on the first page of search result.

1. First-page bid estimate: The bid you likely need to set for your ad to be shown anywhere on the first page of search results.

2. Top of page bid estimate: The bid you likely need to set for your ad to be shown among the ads at the top of the first page of search results.

3. First position bid estimate: The bid you likely need to set for your ad to be shown in the first position relative to other ads.

Google Ads can be a bit daunting, there are lots of experts out there that can help you.

I hope all the information that I have given helps you on your Google search page one mission.

Do let me know any tips that you may have, I’m forever curious about these things...

Kind regards, Rachel

If you would like to use my content writing services please email me at rachel.roussell@gmail.com or call me on 07800887857.

#Google #SEO

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