• Rachel Roussell

How do you make your brand stand out in the crowd?


By humanizing your brand you can make your business the best party in town!

So what do we do? How can we get our brand on our customer's radar?

  • Focus on content and fine tuning it – make it engaging and informative

  • Marketing is about people and adding a human touch to your social media marketing activities can humanize your brand

  • Make a discussion feel like you are talking to a colleague or friend by humanizing it, don’t be a Dalek

  • Humanizing your brand will stir emotions, build trust, inspire and give an opportunity to let your personality shine through

  • You can leverage your greatest human assets, breathe life into your marketing, be yourself and be unique

  • Great marketing is great story telling, everyone likes a good story – make it interesting

  • Simple, meaningful and valuable content is appreciated and very effective

  • Unless specifically required, jargon laden and technical content doesn't seem to be needed all the time. Articles don't have to be 1000 words and blog posts can be just as valuable as white papers

  • Blogging with valuable content and interesting images are effective as a way of humanizing your brand and building awareness

  • Know your audience and know your customers. It's about researching, communicating, connecting and social listening

  • When it comes to humanizing your brand, don't be afraid to make a mistake. You learn a lot from your unhappiest customers. What's important is how you deal with the mistake and the customer

  • You have to remember your customers are human. Consumers love a brand because of friendly customer service and a large percentage of buying experiences are based on how the customer feels they are being treated

  • Your employees represent your brand. How well are they doing that? How could you help them be better ambassadors for your company?

  • Think of your customers as your partners

  • Be open-minded , try new things, see what is working in the market place at the moment

  • Speak when spoken to - communicate through social media platforms, join discussions, offer opinions and listen to people

  • Gain something from a disagreement

  • Be available, proactive and responsive - create relevant content that can be shared and commented on

  • Avoid too much corporate talk, in a lot of cases, there's no need

  • Set goals and objectives to help humanize your brand

  • Have a strategy - what works for you and your customers?

  • Magnify your efforts - if at first you don't succeed, try, try again. Try a different approach, what works for one might not work for the other

  • Use Buzzwords - what are the latest marketing words, terms and phrases that are grabbing attention?

  • Be forthcoming, don't be afraid

  • Try to create interest on a personal level

  • Have a personality

We are human after all.

Do you need content for your website? Contact me today: rachel.roussell@gmail.com

#branding #marketing #contentwriting #creativecontent #relationships

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Leighton Buzzard, Bedfordshire, United Kingdom - 07800887857 rachel.roussell@gmail.com

Copyright Rachel Roussell 2020