You need a content strategy as part of your marketing plan.
What is a content strategy? It is the planning, creation, development, scheduling, and management of usable content. Content that needs to get to the right people, in the right place at the right time. The content can be written or other media and appropriate for the end-users, your customers, or potential customers.
You need to decide what content to use and review your website and social media analytics to see what content is most effective. Sometimes the statistics will surprise you, what you think will be popular might not be and something you do off the cuff may get lots of attention.
Do you need a content strategy for your business? Contact me today to talk through some ideas. Call 07800887857 ore email